Visibility in search engines and AI answers
I work on SEO for Google and GEO—optimization for generative engines such as ChatGPT or Gemini—to help them understand your offer and better answer your buyers’ questions.
Explore SEO and GEO services →Consulting · Teaching · Innovation
I am Erwin Salas.
SEO, GEO and AI for your business.
I help improve your business’s visibility in Google and AI answers, and help your team use artificial intelligence in their everyday work.
Remote consulting and training from Lima. I understand your business first, then choose the tool.
What would you like to solve?
I reply directly on WhatsApp. You can also email me at [email protected] or contact me on LinkedIn (new tab).
Based in Lima, working remotely.
Experience behind my work
- More than 15 years
- In consulting, digital projects and training.
- Since 2020
- Teaching at Universidad Nacional de Ingeniería.
- Since 2024
- Corporate AI training with UTEC.
What I bring and how I work
I help people find your business and help your team use AI at work.
AI applied to your team’s work
I design training and support programs so your team can use AI tools for real tasks in their department.
Explore AI programs for businesses →How I work
I understand the business objective and the resources available.
We agree on scope, deliverables and how to measure progress.
We execute the work and review results against what we agreed.
CURRENT COLLABORATION · SINCE 2024
Corporate AI training with UTEC.
I teach programs for executives, managers and teams. The starting point is their work: what they need to solve and the capabilities they need to develop.
Discuss training for my team (opens WhatsApp in a new tab)AREAS COVERED IN TRAINING
Generative AI
Prompt design for everyday work.
Workflow automation
Power Automate applied to departmental tasks.
Agents and applications
Copilot Studio and Power Apps.
Tools selected around real challenges in each department.
Cross-sector experience
I have worked with teams in banking, insurance, agribusiness, retail and the public sector.
My experience combines consulting, training and digital projects. These are my areas of work; cases are shared anonymously when permission has been granted.
Banking and insurance
Training and consulting in artificial intelligence, processes and team productivity.
Retail and e-commerce
SEO, content, digital channel analysis and AI capability development.
Agribusiness
Consulting and training to connect data, operational needs and AI applications.
Public sector
Technology project management and training to incorporate AI tools into work.
Education and entrepreneurship
Postgraduate teaching in business analytics and AI, and support for technology ventures.
What does your team need?
Let’s review your context before choosing a solution.
Tell me about your project → (new tab)Education and sources
Where I studied and where you can verify it.
I list the programs I completed; these institutions do not endorse my services. In my publishing projects, I worked as an independent publisher, not as a Google employee.
- UC Davis · 2022
Search Engine Optimization Specialization
- PUCP · 2015–2017
Master’s in Innovation and Technology Management and Policy
- MIT · 2017–2018
Graduate Certificate in Logistics and Supply Chain Management (GCLOG)
- MIT · 2018
New Ventures Leadership
- Universidad Nacional de Ingeniería
Systems Engineering
My journey
More than 15 years across consulting, entrepreneurship and teaching.
Projects show me what works, and teaching requires me to explain it clearly.
Today · SEO, GEO and applied AI
I support businesses with their visibility in search engines and AI answers, and train teams to incorporate these tools into their work. From Lima, I work remotely with other markets.
Since 2024 · Corporate AI training
I teach programs with UTEC and Sociedad Nacional de Industrias for leaders and teams.
2022 · Cooperation with South Korea
I coordinated technology transfer and intellectual property in KOICA cooperation between Peru and South Korea. I also trained with Inha University to train lecturers and support ventures.
Since 2019 · University teaching
I teach systems, innovation and technology at Universidad Continental and, since 2020, at UNI.
2018–2024 · Startup UNI
I supported ventures at UNI’s incubator and served as its director during the first half of 2024.
Since 2010 · Digital consulting
I spent part of my career at ErCorp, working in SEO, content, training and innovation. My consulting work continues today under my personal brand.
I also built and managed my own publishing projects, monetized through Google AdSense. My CTI Vitae profile records an AdSense recognition in digital advertising.
SHARING KNOWLEDGE
Conferences and workshops.
A selection of panels and workshops I have participated in.
Smart cities: challenges and opportunities
Participation in a panel at the Latin American Festival of Innovation and Technology.
View workshop archive · UNI, 2023–2024
Historical event announcements, shown in their original Spanish. These are not open registrations or current institutional endorsements.
Startup UNI · 2023
Workshop: defining the problem hypothesis.
UNI · 2024
Workshop: ChatGPT for researchers.
PERSONAL GALLERY
Life beyond work.
Not everything is projects and conferences. Here are a few personal moments: travels, Apolo and Mota by the sea, and a sunset in Lima.
How to get started
Tell me what you would like to improve.
First, we review your context. Then we agree on objectives, deliverables and how we will measure progress.