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I am Erwin Salas. I train executive and technical teams in applied artificial intelligence and help brands get found on Google and in answers from ChatGPT, Gemini and Copilot.
A typical week combines an in-company program for a bank or insurer, a postgraduate session at leading local universities and a GEO/SEO audit using real traffic data.
Before I teach anything, I build it with the client’s own information: Power Automate flows, Copilot Studio agents, dashboards, predictive models and prompts the team can use the next day.
My purpose is to help your brand become #1 on Google so that you are your customers’ first choice when they search online for products or services they love
“During the year we reviewed SEO at ACOMO, we achieved excellent results in what we were looking for. We managed to rank in search engines despite starting from zero. He carried out a thorough audit to assess improvements.”
Sandra Chimoy – CEO of ACOMO
“We worked with Erwin on several SEO implementation projects with excellent results.”
Leonardo Albarracín Sánchez – COO Almas Agencia
Julio Talledo – CEO
More than 13 million customers found the brands they love in search engines thanks to my SEO strategies.
More than 13 years of SEO experience working with clients in the United States, Canada, Europe and Latin America.
I hold more than 100 certificates supporting my skills in helping your brand reach number one on Google.
Does not have to be cumbersome
Or complicated
That is what happened to Sandra at her startup, which was not receiving the organic traffic she expected. It was not ranking highly for keywords with the right search intent, search volume, potential conversion rate and difficulty level. When they realized they were losing thousands of dollars in potential customers, they called me to work on on-page SEO, technical SEO, link building and content creation. After implementing the strategy, traffic tripled within one year.
“During the year we reviewed SEO at ACOMO, we achieved excellent results in what we were looking for. We managed to rank in search engines despite starting from zero. He carried out a thorough audit to assess improvements.”
Sandra Chimoy – CEO of ACOMO
SEO (Search Engine Optimization) is the process of improving a website’s visibility in organic search engine results. Its aim is to attract more qualified traffic to the site, increasing opportunities for conversion. SEO covers a wide range of techniques and strategies, from optimizing content and site structure to building links and improving user experience.
An SEO expert carries out a wide range of activities to improve websites’ rankings and visibility in search results. These include SEO audits to identify technical issues, keyword research and selection, content and site structure optimization, quality link building and competitor analysis. An SEO expert also stays up to date with the latest trends and search engine algorithm changes to adjust strategies as needed.
An SEO consultant is a professional who provides expert SEO advice to businesses or individuals. Their work involves analyzing websites and current SEO practices to identify areas for improvement and develop strategies that improve search rankings. An SEO consultant may work independently or as part of an SEO agency.
An SEO agency is a business specializing in search engine optimization services. Its main aim is to improve its clients’ websites’ visibility and rankings in organic search results. It does this through a range of techniques and strategies, including content optimization, technical website improvements, quality link building and user experience optimization.
To identify a reputable SEO agency, look for evidence of credibility and effectiveness: testimonials from satisfied clients, detailed case studies showing tangible results, industry recognition or certifications, and transparent communication about methods and strategies. Experience in your specific sector and a willingness to adapt services to your needs are also important indicators.
An SEO expert in Peru is a professional with specialist knowledge of SEO techniques and strategies applied to the Peruvian market. They understand the cultural, social and search characteristics of Peruvian users, enabling them to design and implement effective optimization strategies that improve website rankings and visibility in this market.
An SEO consultant in Lima is a specialist who provides SEO consulting specifically for the market in Lima, Peru’s capital. This professional has detailed knowledge of local market dynamics, enabling them to offer tailored strategies and solutions aligned with the digital needs and goals of Lima-based businesses.
An SEO consultant evaluates websites from an SEO perspective and provides strategic recommendations to improve search engine performance. Their activities may include SEO audits, keyword research, content strategy, technical optimization, link building and advice on improving user experience. Their aim is to identify opportunities and provide practical, strategic solutions to increase organic traffic.
SEO consulting generally includes a comprehensive SEO audit, keyword research, competitor analysis, on-page and off-page optimization recommendations, link-building strategies, content planning, advice on technical website improvements and SEO performance monitoring. These services identify and address a website’s specific challenges to improve visibility and rankings in search results.
An SEO consultant carries out activities such as SEO audits, keyword research and analysis, content strategy development, technical website optimization, link-building planning and execution, and website performance monitoring and analysis. They also provide ongoing recommendations based on changes in search algorithms and market trends.
EXPERIENCE IN PRACTICE
Consulting, teaching and sharing knowledge are connected parts of my work. I help teams understand what AI can contribute and where human judgment remains essential.
Explore my background and talksAn example of my speaking activity, not an institutional endorsement of my services.
FROM THE BLOG
Latest article ·
A practical workflow for organizing obligations, deadlines and deliverables, with human review.
Read the full guide →